04 · Blog
Writing from the compile step.
Field notes on optimisation, energy, and what it means to grade software the way we grade fridges. Long-form essays, ship notes, and the occasional opinion.
The hidden cost of one wasted allocation
A small inefficiency, multiplied by a billion runs, stops being small. Here is where the cost actually lands.
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A benchmark tells you speed, a rating tells you waste
A small inefficiency, multiplied by a billion runs, stops being small. Here is where the cost actually lands.
Shipping leaner without rewriting a line
A letter on the box is only worth something if everyone agrees what it measures. This is what ours measures.
The ESG line item hiding in your stack
The build log is a financial document now. We explain why the numbers belong on the P&L.
Why optimisation stopped being optional
Runtime cleverness pays a tax on every request. Compile-time work pays it once. The maths is not close.
Dead allocations are a balance-sheet problem
Teams cap page weight and load time. The next budget on the list is energy, and it is overdue.
Reading call stacks so you do not have to
Appliances got legible energy labels decades ago. Software is the last mass product without one.
The grade your engineers have been waiting for
Every extra dependency ships a cost you never see itemised. We itemise it.
Cheaper cloud bills start at compile time
The few lines of code that run the most are where the savings hide. We find them automatically.
What the laptop fan is trying to tell you
Buyers are starting to compare vendors on efficiency, not just features. Be ready for the question.